In the increasingly fierce competitive digital market, the traditional in-app monetization methods are proven to be ineffective and challenging for publishers to reap the benefits from their app. The question of how to easily monetize applications is bothering the publishers and they are pondering: “In which way can I really convert users’ value into my income?” Here comes the good news–The monetization narrative is being reshaped by a revolutionary platform called “Castar SDK”.

Today I’m writing a blog aiming to offer a comprehensive comparison to aid all the publishers in making an informed decision on the finest profitable route for your app.

What is app monetization? 

Application monetization refers to the process of attaining profits from app users in various ways. The ultimate goal is to let developers get a high return from their efforts whether it’s a paid app or it’s for-free.

Conventional In-App Monetization Methods

Advertising

Advertising revenue model is the most typical monetization of free apps. Developers are able to display banner ads, interstitial, video ads, etc. in the app, thereby making money from CTR or the number of views.

Pros: Users can use the app for free.

Cons: Too much ads may compromise UX.

In-app Purchase

In-app purchasing model enables users to directly consume in the app by the virtual items’ acquisition, upgrading functions or subscription services.

Adv: It provides users with more personalized choices.

Disad: It requires design of the high quality contents to attract users’ willingness to pay.

Subscriptions

Subscription revenue model requires users to pay fixedly(like monthly or yearly) to unlock premium features or contents. It is a stylish model in streaming media, education as well as the fitness app.

S: It brings the predictable steady income.

W: It demands regularly provided high value contents so as to maintain the user retention.

Paid downloads

Paid downloading revenue model charges users for the app’s download. This model is fitted in the high quality app or the specialized tool app.

S: You will get direct income from per user’s download.

W: Users are more intended to download free apps due to the threshold.

The new monetization model

The new revenue model respects the user privacy and is non-intrusive to UX. The publishers are usually paid by monetization enterprises.

S: The ad-free model maximizes the app’s profitability along with improving the quality of the product.

W: The integration of monetizing SDK into the app by the publishers is needed.

How to choose a suitable monetization model?

You need to take the several key factors below into consideration when choosing the strategy of app monetization:

The targeted user base: Advertising and In-app purchasing model may be a better option if your users prefer free contents while you can give a try to subscription or paid downloading model if your users are willing to pay for premium contents.

The type of app: game app usually matches AD and in-app purchasing model while tool app suits paid downloading or subscription model more.

Analysis of market competition: Look for different chances through researching the monetization model of competitors.

User experience: Avoid compromising the core UX caused by monetization. Make sure the maximization of payment functions via frequency and the location displayed by optimized ads.

The Castar SDK Approach

The above key factors needn’t to be over-considered if you choose a new revenue mode called “Castar SDK” thanks to its respect for user privacy and no interference caused by ads. At the same time, Castar SDK provides developers with high profits, for which it becomes a top-on-list revenue mode of all the recommendations for publishers with its method of ad-free app monetization to guarantee no interruptions during usage, thereby boosting user satisfaction and user retention alongside making rolling-in profits!

Castar SDK introduces an unorthodox approach by its simple and seamless integration into apps alongside its compatibility with other existing monetization methods. As an evolution of in-app monetization models, Castar SDK runs subtly in the background without any interference in UX that users won’t even sense its operation to assure the maintenance of a pure and agreeable user experience.

User Privacy

In response to users’ heightened awareness of cyber security, Castar SDK Stringently adheres to the privacy laws of GDPR and CCPA. Castar SDK mines a non-intrusive profitable route by prioritizing user privacy. It gains user trust and elevate user lifetime with no peeks at personal info and no collections of personal data. Therefore, users are able to enjoy the usage without worries about data leaks or online security. Castar SDK provides a cloak of anonymity and preserves user privacy to foster the transparency and users’ loyalty.

Conclusion

In a nutshell, Castar SDK is far beyond merely a path to success of app monetization, it not only strikes a balance between maximizing the sustainability and scalability in revenue and enhancing user satisfaction, but also a perfect solution to ensure user privacy and online security. Comparing to conventional monetization models, Castar SDK caters to developers’ and publishers’ demands in both fulfilling financial goals and resonating with the essence of App.