With the blossom of the digital world, developers are required not only to create excellent products, but to explore an effective method of monetization, in which way they can convert users’ value into their income.

1. What is app monetization?

Application monetization refers to the process of attaining profits from app users in various ways. The ultimate goal is to let developers get a high return from their efforts whether it’s a paid app or it’s for-free.

2. Typical app monetization model

·Advertising revenue model: Advertising is the most typical monetization of free apps. Developers are able to display banner ads, interstitial, video ads, etc. in the app, thereby making money from CTR or the number of views.

Pros: Users can use the app for free.

Cons: Too much ads may compromise UX.

·In-app purchasing model: Users directly consume in the app by the virtual items’ acquisition, upgrading functions or subscription services.

Adv: It provides users with more personalized choices.

Disad: It requires design of the high quality contents to attract users’ willingness to pay.

·Subscription model: Users pay fixedly(like monthly or yearly) to unlock premium features or contents. It is a stylish model in streaming media, education as well as the fitness app.

Strength: It brings the predictable steady income.

Weakness: It demands regularly provided high value contents so as to maintain the user retention.

·Paid downloading model: Users are asked to pay to download the app. This model is fitted in the high quality app or the specialized tool app.

Strength:You will get direct income from per user’s download.

Weakness: Users are more intended to download free apps due to the threshold.

·The new monetization model: It respects the user privacy and is non-intrusive to UX. The publishers are usually paid by monetization enterprises.

Strength: The ad-free model maximizes the app’s profitability along with improving the quality of the product.

Weakness: The integration of monetizing SDK into the app by the publishers is needed.

3. How to choose a suitable monetization model?

You need to take the several key factors below into consideration when choosing the strategy of app monetization:

·The targeted user base: Advertising and In-app purchasing model may be a better option if your users prefer free contents while you can give a try to subscription or paid downloading model if your users are willing to pay for premium contents.

·The type of app: game app usually matches AD and in-app purchasing model while tool app suits paid downloading or subscription model more.

·Analysis of market competition: Look for different chances through researching the monetization model of competitors.

·User experience: Avoid compromising the core UX caused by monetization. Make sure the maximization of payment functions via frequency and the location displayed by optimized ads.

The above key factors needn’t to be over-considered if you choose a new model just like CastarSDK thanks to its respect for user privacy and no interference caused by ads. At the same time, it provides developers with high profits.

CastarSDK is worth a try whether you’re a beginner or a veteran with a team owns a mature app behind you. You are capable of enhancing your revenue alongside supplying your users with premium experience.

Go ahead to make your app a money-spinner! Just join CastarSDK now to launch your journey of earning!