In the process of application development, one of the core goals is how to achieve profitability. In fact, the success in realizing app monetization not only lies in the quality of product features, but also lies in user experience and monetization strategies. Here are some shared tips for app monetization to help you strike a balance between UX and profitability.

1. Understand your target audiences

Firstly, you need to know your target users and their behavior habits. Users’ needs, willingness to pay and their consuming habits will directly affect how your app is monetized. The following questions should be verified through user researches and data analysis :

●Do users prefer one-time payment or a subscription model?

●How is the users’ tolerance towards the ads?

●Are users willing to pay for additional features or contents?

2. Choose the appropriate monetization model

Different monetization modes suit different applications. Here are several common options:

• Paid download

For apps that offer high-value features that users are explicitly willing to pay for them, such as productivity tools or professional software.

• Subscription mode

Subscription mode is one of the general monetary methods fitted for applications that continuously provide high-quality contents or services, such as streaming media, education apps or fitness apps. The key is to constantly provide new contents and updates to ensure a long-term subscription.

• In-app purchase

It realizes profitability by selling virtual items, unlocking features, or value-added services. Game apps are the main scenario of in-app purchases, but tool apps can also implement this mode by unlocking advanced features.

• Advertising  

It benefits from offering apps for free and displaying ads. It should be noted that the insertion of ads needs to be balanced with UX by the controlled amount and non-disturbing feature. These traditional app monetization methods can only monetize the demands. Apart from this, how much revenue can be attained, whether the long-term revenue can be attained, and whether the loss of users will be caused are all issues that publishers need to consider.

If the publisher also wants to exploit the non-threshold and non-intrusive long-term high revenue, Castar SDK–the new type of monetization, is the recommendation that worth a try. Publishers can easily make a $500 + CPM passive revenue as soon as they connect to SDK.

How do publishers make money from Castar SDK?

●Log in and registration : https://www.castarsdk.com

●Create an application and integrate the SDK: After creating the application, obtain the SDK and integrate it into your application according to the guidelines in the official documentation. This step is simple and quick, and usually does not require too much development resources.

●Listing and running: After the configuration is completed, the updated application version will be released to the application market or directly be listed.

●Real-time revenue monitoring: View the revenue data through the CastarSDK dashboard, and regularly settle and withdraw it.

Guide your app to success with CastarSDK!