In the application development industry, tracking users is the default practice of many developers. Whether it is analyzing user behavior to improve conversion rate, or improving the accuracy of advertising based on user data, the market is subtly telling you: only by collecting enough data can you achieve revenue growth. As a result, more and more analysis tools and advertising SDKs appear in applications, just to “master users.”

It sounds reasonable, but today we want to rethink this issue: In the current era of increasing user privacy and security awareness and increasingly stringent policy supervision, is the monetization method based on tracking users really suitable for this era?

Data Access Is Becoming Increasingly Restricted

In recent years, policies on privacy and data security have been tightened, and the rules of various platforms have become increasingly strict. Users pay more and more attention to privacy and security every year. They begin to question every permission request and refuse permissions that are vague and involve monitoring status. Starting with iOS’s App Tracking Transparency, the advertising ecosystem has completely changed. Google followed suit and began to announce the elimination of third-party cookies.

You may have noticed that advertising revenue is declining, data acquisition is becoming more difficult, and user authorization rates are worrying. More and more developers realize that this road is not feasible. So how can we make money in the future?

New Monetization Strategies

Not every revenue is based on tracking users, and not every monetization strategy requires data analysis. Users are resources, and their devices and bandwidth are actually also resources. When you treat the idle bandwidth of user devices as resources, you can move towards a new business model.

This is exactly what passive profit solutions like CastarSDK are doing. It does not rely on advertising, does not analyze user behavior, and does not read any personal privacy data. It runs silently in the background and participates in the globally distributed network services through the idle network resources generated when the user’s device is connected to the Internet, thereby generating stable income. In this process, CastarSDK does not involve any sensitive information, does not interfere with users, is safe and controllable, and complies with the world’s mainstream privacy policies. The user experience is lossless, but it allows every user to generate income for the application without knowing it.

Smart and Transparent Monetization Is the Future

Step out of the comfort zone of traditional monetization thinking and embrace smarter monetization solutions. Privacy protection is already a general trend, and we should make a thorough transformation in technology and strategy.

With CastarSDK, you no longer need to spend a lot of time building user portraits, no longer need to sacrifice user experience to generate revenue, and no longer be in a hurry because of policy changes. You can spend more time optimizing application functions, taking into account both user experience and revenue growth, and your application will have a more stable monetization ability than in the past.

CastarSDK will not be the only choice, but it is a mature, transparent and well-adapted starting point. You just need to start changing your mindset, and your application will naturally usher in a better future.